Your Brand Story Awaits
Your authentic self is your unfair advantage. Time to use it.
Your authentic self is your unfair advantage. Time to use it.
Your authentic self is your unfair advantage. Time to use it.
Get unstuck and build your brand from who you truly are, not who you think you should be.
We help you build a brand by combining who you really are with smart strategy and great design. The result? A brand that feels natural to you and connects with your ideal clients.
Get unstuck and build your brand from who you truly are, not who you think you should be.
We help you build a brand by combining who you really are with smart strategy and great design. The result? A brand that feels natural to you and connects with your ideal clients.
Get unstuck and build your brand from who you truly are, not who you think you should be.
We help you build a brand by combining who you really are with smart strategy and great design. The result? A brand that feels natural to you and connects with your ideal clients.
Ready
Ready
Find clarity and direction
Uncover the unique strengths and values that will form the foundation of your distinctive brand.
Ready
Find clarity and direction
Uncover the unique strengths and values that will form the foundation of your distinctive brand.
Set
Set
Create your blueprint
Transform insights into strategic positioning that connects with your ideal audience.
Set
Create your blueprint
Transform insights into strategic positioning that connects with your ideal audience.
Synthesize
Synthesize
Build your brand
Bring your authentic core and strategic goals together to create a powerful brand presence.
Synthesize
Build your brand
Bring your authentic core and strategic goals together to create a powerful brand presence.
WHO ARE WE?
We believe the traditional approach to brand development leaves untapped potential on the table, draining the vibrancy and stifling the brilliance of diverse voices. Think of us as your guide from the inside out. We help you discover what makes you unique, and then turn that into smart marketing strategy. By reimagining what's possible when we stop following tired scripts and start leading with authenticity, we bring your brand to life with design that gets results.
WHO ARE WE?
We believe the traditional approach to brand development leaves untapped potential on the table, draining the vibrancy and stifling the brilliance of diverse voices. Think of us as your guide from the inside out. We help you discover what makes you unique, and then turn that into smart marketing strategy. By reimagining what's possible when we stop following tired scripts and start leading with authenticity, we bring your brand to life with design that gets results.
WHAT WE OFFER
WHAT WE OFFER
Services
Services
1
Transformation
READY! SET! SYNTHESIZE! Get unstuck, build your blueprint, and bring your brand to life—all in one inclusive journey. Transformation combines Core Alignment coaching, Brand Blueprint strategy, and Brand Identity design to create a brand that's authentically you and strategically powerful.
Ideal for:
New ventures or complete rebrands
Coaching
Strategy
Design
Launch Materials

1
Transformation
READY! SET! SYNTHESIZE! Get unstuck, build your blueprint, and bring your brand to life—all in one inclusive journey. Transformation combines Core Alignment coaching, Brand Blueprint strategy, and Brand Identity design to create a brand that's authentically you and strategically powerful.
Ideal for:
New ventures or complete rebrands
Coaching
Strategy
Design
Launch Materials

1
Transformation
READY! SET! SYNTHESIZE! Get unstuck, build your blueprint, and bring your brand to life—all in one inclusive journey. Transformation combines Core Alignment coaching, Brand Blueprint strategy, and Brand Identity design to create a brand that's authentically you and strategically powerful.
Ideal for:
New ventures or complete rebrands
Coaching
Strategy
Design
Launch Materials

2
Core Alignment
Clear the fog and get ready to build your authentic brand with confidence. Over the course of 12 weeks, the Core Alignment coaching journey will empower you to maximize your potential, guiding you to uncover the unique values, strengths, purpose, and vision that will form the foundation of your success.
Ideal for:
New ventures or complete rebrands
Coaching
Personal Exploration
Foundation Building

2
Core Alignment
Clear the fog and get ready to build your authentic brand with confidence. Over the course of 12 weeks, the Core Alignment coaching journey will empower you to maximize your potential, guiding you to uncover the unique values, strengths, purpose, and vision that will form the foundation of your success.
Ideal for:
New ventures or complete rebrands
Coaching
Personal Exploration
Foundation Building

2
Core Alignment
Clear the fog and get ready to build your authentic brand with confidence. Over the course of 12 weeks, the Core Alignment coaching journey will empower you to maximize your potential, guiding you to uncover the unique values, strengths, purpose, and vision that will form the foundation of your success.
Ideal for:
New ventures or complete rebrands
Coaching
Personal Exploration
Foundation Building

3
Brand Blueprint
Get set to drive growth for your business by transforming your authentic insights into a strategic foundation. To build your Brand Blueprint, we'll identify your audience, help you stand out in your market, and develop effective messaging guidelines. This marketing plan will give you the tools you need to grow your brand with confidence and connect authentically with your audience.
Ideal for:
Established brands seeking guidance on how to manage their brand
Insight Analysis
Value Proposition
Messaging Tone
Action Plan

3
Brand Blueprint
Get set to drive growth for your business by transforming your authentic insights into a strategic foundation. To build your Brand Blueprint, we'll identify your audience, help you stand out in your market, and develop effective messaging guidelines. This marketing plan will give you the tools you need to grow your brand with confidence and connect authentically with your audience.
Ideal for:
Established brands seeking guidance on how to manage their brand
Insight Analysis
Value Proposition
Messaging Tone
Action Plan

3
Brand Blueprint
Get set to drive growth for your business by transforming your authentic insights into a strategic foundation. To build your Brand Blueprint, we'll identify your audience, help you stand out in your market, and develop effective messaging guidelines. This marketing plan will give you the tools you need to grow your brand with confidence and connect authentically with your audience.
Ideal for:
Established brands seeking guidance on how to manage their brand
Insight Analysis
Value Proposition
Messaging Tone
Action Plan

4
Brand Identity
Synthesize your Blueprint into a distinctive brand presence that authentically communicates your value to the world. The Brand Identity program brings your brand to life with a complete visual identity package designed to create recognition, build trust, and get results.
Ideal for:
Brands with strategy but lacking visual support
Logo Design
Typography & Color
Messaging Guidelines
Brand Identity Book

4
Brand Identity
Synthesize your Blueprint into a distinctive brand presence that authentically communicates your value to the world. The Brand Identity program brings your brand to life with a complete visual identity package designed to create recognition, build trust, and get results.
Ideal for:
Brands with strategy but lacking visual support
Logo Design
Typography & Color
Messaging Guidelines
Brand Identity Book

4
Brand Identity
Synthesize your Blueprint into a distinctive brand presence that authentically communicates your value to the world. The Brand Identity program brings your brand to life with a complete visual identity package designed to create recognition, build trust, and get results.
Ideal for:
Brands with strategy but lacking visual support
Logo Design
Typography & Color
Messaging Guidelines
Brand Identity Book

SHOWCASE
SHOWCASE
Case Study
Case Study
When Lazarus Naturals came to us for a solution to showcase and educate folks about their products, we delivered a brand experience that was engaging, beautiful to look at, and true to their core values.
When Lazarus Naturals came to us for a solution to showcase and educate folks about their products, we delivered a brand experience that was engaging, beautiful to look at, and true to their core values.
TESTIMONIALS
TESTIMONIALS
“Michelle is an all-around Creative Director with superior design and technology skills, a talent for digital and physical marketing, and a strong instinct for people management. She is a true player-coach who leads by example and stays calm under pressure.”
Deena A.
Global Creative Director, Fractional CMO
"Working alongside Michelle was a breath of fresh air. As a leader and a mentor, Michelle has a unique way of being honest and transparent, no matter the situation. She is an outstanding leader, always treating each unique personality with respect and compassion, even through challenges."
Wolfgang V.
Visual Designer
"The energy Michelle brings to a room is unlike any other. She has the ability to get others excited to really get it done when it matters the most. She is an empathetic leader and is never afraid to share what is on her mind, which is an invaluable quality."
Joe C.
Creative Director
"I was constantly impressed by Michelle’s exceptional ability to collaborate and ask for feedback with a positive attitude and energy. She’s faced many challenges in her work, and overcomes obstacles with an adaptable and growth mindset. Her personality always improved the mood and morale across multiple disciplines, knowing the balance between direct feedback and empathetic care."
Scot T.
Chief Operations Officer
“Michelle is an all-around Creative Director with superior design and technology skills, a talent for digital and physical marketing, and a strong instinct for people management. She is a true player-coach who leads by example and stays calm under pressure.”
Deena A.
Global Creative Director, Fractional CMO
"Working alongside Michelle was a breath of fresh air. As a leader and a mentor, Michelle has a unique way of being honest and transparent, no matter the situation. She is an outstanding leader, always treating each unique personality with respect and compassion, even through challenges."
Wolfgang V.
Visual Designer
"The energy Michelle brings to a room is unlike any other. She has the ability to get others excited to really get it done when it matters the most. She is an empathetic leader and is never afraid to share what is on her mind, which is an invaluable quality."
Joe C.
Creative Director
"I was constantly impressed by Michelle’s exceptional ability to collaborate and ask for feedback with a positive attitude and energy. She’s faced many challenges in her work, and overcomes obstacles with an adaptable and growth mindset. Her personality always improved the mood and morale across multiple disciplines, knowing the balance between direct feedback and empathetic care."
Scot T.
Chief Operations Officer
“Michelle is an all-around Creative Director with superior design and technology skills, a talent for digital and physical marketing, and a strong instinct for people management. She is a true player-coach who leads by example and stays calm under pressure.”
Deena A.
Global Creative Director, Fractional CMO
"Working alongside Michelle was a breath of fresh air. As a leader and a mentor, Michelle has a unique way of being honest and transparent, no matter the situation. She is an outstanding leader, always treating each unique personality with respect and compassion, even through challenges."
Wolfgang V.
Visual Designer
"The energy Michelle brings to a room is unlike any other. She has the ability to get others excited to really get it done when it matters the most. She is an empathetic leader and is never afraid to share what is on her mind, which is an invaluable quality."
Joe C.
Creative Director
"I was constantly impressed by Michelle’s exceptional ability to collaborate and ask for feedback with a positive attitude and energy. She’s faced many challenges in her work, and overcomes obstacles with an adaptable and growth mindset. Her personality always improved the mood and morale across multiple disciplines, knowing the balance between direct feedback and empathetic care."
Scot T.
Chief Operations Officer
“Michelle is an all-around Creative Director with superior design and technology skills, a talent for digital and physical marketing, and a strong instinct for people management. She is a true player-coach who leads by example and stays calm under pressure.”
Deena A.
Global Creative Director, Fractional CMO
"Working alongside Michelle was a breath of fresh air. As a leader and a mentor, Michelle has a unique way of being honest and transparent, no matter the situation. She is an outstanding leader, always treating each unique personality with respect and compassion, even through challenges."
Wolfgang V.
Visual Designer
"The energy Michelle brings to a room is unlike any other. She has the ability to get others excited to really get it done when it matters the most. She is an empathetic leader and is never afraid to share what is on her mind, which is an invaluable quality."
Joe C.
Creative Director
"I was constantly impressed by Michelle’s exceptional ability to collaborate and ask for feedback with a positive attitude and energy. She’s faced many challenges in her work, and overcomes obstacles with an adaptable and growth mindset. Her personality always improved the mood and morale across multiple disciplines, knowing the balance between direct feedback and empathetic care."
Scot T.
Chief Operations Officer
“Michelle is an all-around Creative Director with superior design and technology skills, a talent for digital and physical marketing, and a strong instinct for people management. She is a true player-coach who leads by example and stays calm under pressure.”
Deena A.
Global Creative Director, Fractional CMO
"Working alongside Michelle was a breath of fresh air. As a leader and a mentor, Michelle has a unique way of being honest and transparent, no matter the situation. She is an outstanding leader, always treating each unique personality with respect and compassion, even through challenges."
Wolfgang V.
Visual Designer
"The energy Michelle brings to a room is unlike any other. She has the ability to get others excited to really get it done when it matters the most. She is an empathetic leader and is never afraid to share what is on her mind, which is an invaluable quality."
Joe C.
Creative Director
“Michelle is an all-around Creative Director with superior design and technology skills, a talent for digital and physical marketing, and a strong instinct for people management. She is a true player-coach who leads by example and stays calm under pressure.”
Deena A.
Global Creative Director, Fractional CMO
"Working alongside Michelle was a breath of fresh air. As a leader and a mentor, Michelle has a unique way of being honest and transparent, no matter the situation. She is an outstanding leader, always treating each unique personality with respect and compassion, even through challenges."
Wolfgang V.
Visual Designer
"The energy Michelle brings to a room is unlike any other. She has the ability to get others excited to really get it done when it matters the most. She is an empathetic leader and is never afraid to share what is on her mind, which is an invaluable quality."
Joe C.
Creative Director
“Michelle is an all-around Creative Director with superior design and technology skills, a talent for digital and physical marketing, and a strong instinct for people management. She is a true player-coach who leads by example and stays calm under pressure.”
Deena A.
Global Creative Director, Fractional CMO
"Working alongside Michelle was a breath of fresh air. As a leader and a mentor, Michelle has a unique way of being honest and transparent, no matter the situation. She is an outstanding leader, always treating each unique personality with respect and compassion, even through challenges."
Wolfgang V.
Visual Designer
"The energy Michelle brings to a room is unlike any other. She has the ability to get others excited to really get it done when it matters the most. She is an empathetic leader and is never afraid to share what is on her mind, which is an invaluable quality."
Joe C.
Creative Director
“Michelle is an all-around Creative Director with superior design and technology skills, a talent for digital and physical marketing, and a strong instinct for people management. She is a true player-coach who leads by example and stays calm under pressure.”
Deena A.
Global Creative Director, Fractional CMO
"Working alongside Michelle was a breath of fresh air. As a leader and a mentor, Michelle has a unique way of being honest and transparent, no matter the situation. She is an outstanding leader, always treating each unique personality with respect and compassion, even through challenges."
Wolfgang V.
Visual Designer
"The energy Michelle brings to a room is unlike any other. She has the ability to get others excited to really get it done when it matters the most. She is an empathetic leader and is never afraid to share what is on her mind, which is an invaluable quality."
Joe C.
Creative Director
“Michelle is an all-around Creative Director with superior design and technology skills, a talent for digital and physical marketing, and a strong instinct for people management. She is a true player-coach who leads by example and stays calm under pressure.”
Deena A.
Global Creative Director, Fractional CMO
"Working alongside Michelle was a breath of fresh air. As a leader and a mentor, Michelle has a unique way of being honest and transparent, no matter the situation. She is an outstanding leader, always treating each unique personality with respect and compassion, even through challenges."
Wolfgang V.
Visual Designer
"The energy Michelle brings to a room is unlike any other. She has the ability to get others excited to really get it done when it matters the most. She is an empathetic leader and is never afraid to share what is on her mind, which is an invaluable quality."
Joe C.
Creative Director
“Michelle is an all-around Creative Director with superior design and technology skills, a talent for digital and physical marketing, and a strong instinct for people management. She is a true player-coach who leads by example and stays calm under pressure.”
Deena A.
Global Creative Director, Fractional CMO
"Working alongside Michelle was a breath of fresh air. As a leader and a mentor, Michelle has a unique way of being honest and transparent, no matter the situation. She is an outstanding leader, always treating each unique personality with respect and compassion, even through challenges."
Wolfgang V.
Visual Designer
"The energy Michelle brings to a room is unlike any other. She has the ability to get others excited to really get it done when it matters the most. She is an empathetic leader and is never afraid to share what is on her mind, which is an invaluable quality."
Joe C.
Creative Director
“Michelle is an all-around Creative Director with superior design and technology skills, a talent for digital and physical marketing, and a strong instinct for people management. She is a true player-coach who leads by example and stays calm under pressure.”
Deena A.
Global Creative Director, Fractional CMO
"Working alongside Michelle was a breath of fresh air. As a leader and a mentor, Michelle has a unique way of being honest and transparent, no matter the situation. She is an outstanding leader, always treating each unique personality with respect and compassion, even through challenges."
Wolfgang V.
Visual Designer
"The energy Michelle brings to a room is unlike any other. She has the ability to get others excited to really get it done when it matters the most. She is an empathetic leader and is never afraid to share what is on her mind, which is an invaluable quality."
Joe C.
Creative Director
“Michelle is an all-around Creative Director with superior design and technology skills, a talent for digital and physical marketing, and a strong instinct for people management. She is a true player-coach who leads by example and stays calm under pressure.”
Deena A.
Global Creative Director, Fractional CMO
"Working alongside Michelle was a breath of fresh air. As a leader and a mentor, Michelle has a unique way of being honest and transparent, no matter the situation. She is an outstanding leader, always treating each unique personality with respect and compassion, even through challenges."
Wolfgang V.
Visual Designer
"The energy Michelle brings to a room is unlike any other. She has the ability to get others excited to really get it done when it matters the most. She is an empathetic leader and is never afraid to share what is on her mind, which is an invaluable quality."
Joe C.
Creative Director