Portland Pickles Season Opener
Portland Pickles Season Opener
DURATION
1 Month
DURATION
1 Month
CLIENT
Lazarus Naturals
CLIENT
Lazarus Naturals
Strategy
Strategy
Experiential Design
Experiential Design
Brand Storytelling
Brand Storytelling
Copywriting
Copywriting
PROJECT OVERVIEW
PROJECT OVERVIEW
Lazarus Naturals' prioritizes purpose over profits, firmly believing that everyone should have access to this natural medicine regardless of financial circumstances. From their farming practices and production process, to how their products are packaged, they are always seeking environmentally and socially responsible ways of doing business.
Lazarus Naturals' prioritizes purpose over profits, firmly believing that everyone should have access to this natural medicine regardless of financial circumstances. From their farming practices and production process, to how their products are packaged, they are always seeking environmentally and socially responsible ways of doing business.
The Challenge
The Challenge
With state legislature still in its infancy of legalizing the sale of cannabis products, we were tasked with supporting Lazarus' outreach efforts to engage and educate consumers about the benefits of CBD and dispell the myths surrounding its use.
With state legislature still in its infancy of legalizing the sale of cannabis products, we were tasked with supporting Lazarus' outreach efforts to engage and educate consumers about the benefits of CBD and dispell the myths surrounding its use.
WHAT WE DID
WHAT WE DID
For the night of the opening season game of the Portland Pickles, we crafted a tactile, accessible, nature-inspired experience at Walker Stadium to showcase Lazarus Naturlas' CBD products through community outreach and education.
For the night of the opening season game of the Portland Pickles, we crafted a tactile, accessible, nature-inspired experience at Walker Stadium to showcase Lazarus Naturlas' CBD products through community outreach and education.